Razer Opening Retail Store

Razer will be opening its first U.S. retail store in San Francisco on May 21.

"Decked with 20 gaming stations that include high-powered PC gaming and console set ups, audio listening stations and a 16-by-9-foot streaming video wall for watching gameplay, the store is designed for gamers to gather and play using Razer products for as long as they’d like." (forbes.com)

Razer will not be focusing on metrics or sales at their stores, rather, they will be focusing on giving people the Razer experience. CEO Min-Liang Tan said in an interview, "“It’s really about the experience. We asked ourselves, what kind of store would we enjoy going to? So the staff are trained to get gamers comfortable – we hire gamers – and ensure that the focus is on giving gamers a great place to use our products and play games and talk about it. We encourage people to hang out.”

Original article